How a Retail Construction Company Started Dominating Google (Pure SEO Success Story)
So we had a retail construction client who wasn’t even interested in having a website. He had no idea what Search Engine Optimization (SEO) was. But then the market got brutal. The cost of construction went up, fewer people were willing to spend money on real estate and development, and things started slowing down. He’s […]
Why HVAC Google Ads Are Brutal (and What Small Companies Need to Know)
Okay, so we had an HVAC company come in. New guy. Again, basic website, and no Google Business Profile at all. Only $33 a day to spend on ads. But here’s the problem. The CPC for these ads was $12 or $13. And again, big, big, big companies – well-established companies with budgets of $200 […]